Meet the team


Meet the people behind the CherryAffiliates team, the lovely people that take care of all your requests.

Katy Stafford

Katy Stafford - Head of Affiliates

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Katy is Head of Affiliates for CherryAffiliates. Focusing primarily on team management, day to day operations, strategy, finance and reporting. She has been working in the industry for over 9 years. She believes the most important aspects of being a good affiliate manager are building good relationships with business partners (large or small), mutual trust and respect and being able to offer the most helpful and profitable affiliate program in the industry.

Favourite Slot: Castle Builder

Hobbies: Reading, chilling at the beach and marathon watching food programs

Pet hate: Nothing I try to be positive with other peoples foilbles

Elaine Gardiner - Senior Affiliate Manager

Elaine Gardiner - Senior Affiliate Manager

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Elaine has been with CherryAffiliates from the begining and with 7 years of Affiliate management experience so you’ll be in safe hands. Elaine has a strong creative flare and a keen eye for detail and is committed to getting things done.

Favourite Slot: Egg-o-matic

Hobbies: Cooking, Reading, Web site development and Movies.

Pet Hate: Knuckle cracking

Jacob Sundh

Jacob Sundh - Affiliate Manager

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Jacob is the newest member of the Cherry affiliates team bringing with him more than 8 years experince within online marketing. Jacob is analytic and creative which are great traits in order to get things done quickly, by the book and with a great result.

Favourite slot: Gonzos Quest

Hobbies: Board games, painting, drawing and spending time with the family

Pet Hate: People that chew loudly

Paul Puolakka

Paul Puolakka - Finnish Affiliate Manager

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Paul is the newest member of the CherryAffiliates team. Paul is focusing mainly on the Finnish market, but he has also experience from other markets. He has 2 years experience from igaming
and he has previously worked 8 years in B2B and B2C sales and marketing. He´s likes to build a good relations with affiliates and help them to perform better.

Favourite Slot: Grim Muerto

Hobbies: Gym, jogging, big Ice Hockey fan, travelling, good food and wine, live gigs and collecting vinyl records.

Pet hate: Lack of wifi

Helene Belfiore

Helene Belfiore - German Affiliate Manager

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Helene has 3 years of experience in the gaming industry and is focusing on the German markets. She has been working in Germany and France and is now settled with her family in Malta. She possesses solid organisational skills, a creative vision and a keen eye for details. 

Best slot: Seasons

Hobbies: Drawing, spending time with family and friends, travelling, dancing

Pet hate: crowded cities


Joel Grefelt

Joel Grefelt- Affiliate Manager

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Joel is a new member of Cherry Affiliates team, and brings 5 years experience from sales both in B2b and directly to customer. His main focus is in the Nordic markets, where he primarily represents Sveacasino and Suomiautomaatti. His primary object is to always bring service-minded solutions to his customers/partners, and to be available for them.

Favourite Slot: Jack and the beanstalk

Hobbies: Poker, gaming, beach, reading and socialising

Pet hate: Whistling