Brand Guidelines

Keeping our affiliates updated is also key, and that requires that we make new and updated information readily available and clear to use. To keep players coming back for more and ultimately generating more commission for our affiliates it is essential that all our casino sites and poker rooms look and feel just right. Player retention is a top priority and that is achieved by the successful implementation of all the marketing tools we generate. Brand guidelines ensure that affiliates make the most of these tools and that whenever a potential player visits a partner site or opens an email containing a Cherry banner, they will immediately get the right impression of our brands.

The online casino and gaming environment is fast paced and dynamic which means that the marketing collateral needs to reflect this and be constantly updated. Cherry Affiliates has fantastic creative resources in place to enable all our affiliates to do just that and simply put this ensures that our affiliates can maximise their potential earnings.

The marketing expertise available to Cherry Affiliates through the support team offers a robust consultancy service to all our partners, and coupled with the advice in the brand guidelines we publish our affiliate network understand how to get our core values and messages across to players and potential players at all times. We make sure that all our new affiliates understand all the Cherry brands and how best to represent them, reassuring inexperienced affiliates and offering a genuine partnership from the beginning.

There are a wide range of marketing tools available to Cherry Affiliates in order to support their campaigns. Promoting the Cherry brands in the correct manner is made simple through the use of the brand guidelines and the marketing support team are also on hand to answer specific questions. Within the tool kit affiliates will find banner adverts for use on websites and in email marketing, logos and graphics, videos, reviews and a whole range of other ideas too. With these resources and guidelines at your disposal, you can’t go far wrong which is why Cherry Affiliates is such a popular scheme.

As with any affiliate programme, making sure that all related communications are kept within brand guidelines and on message is essential. Keeping everyone involved in the partner relationship up to date with new information new information is key, and that includes players, potential players and, of course, the affiliates. Letting everyone know exactly what to expect paves the way for a smooth partnership and Cherry brand guidelines are just one way of supporting this aim.

Cherry pride themselves on the professionalism, level of detail and intelligence contained within their brand guidelines and all our affiliates can be confident that in implementing their marketing strategies in line with this advice they can’t go far wrong. We want to partner with our affiliates to achieve success all round, so if you are looking for a collaborative and supportive affiliate programme – you just found it. Join Cherry today and experience the difference for yourself.